Flamenco Bordeaux is the first website dedicated to the flamenco news of the Bordeaux region, born above all from a school project, a passion and a will to share this art to the general public. The idea was to create a website that federated and brought together an already existing but little-known community in Bordeaux: flamenco enthusiasts, amateurs and/or practitioners!
Several acquisition and retention strategies were used: the exploitation of social networks (facebook ads, planning of posts), search engine optimization (netlinking, semantic strategy, blog articles), the creation of proximity with the reader (animation of the social community, newsletter) and the production of technical documents to demonstrate the expertise and legitimacy of the website (white paper).
Objective achieved for Flamenco Bordeaux
: a committed community with a qualified audience, regular requests for information and sharing on the facebook page, a position in the first places of search results on queries such as « flamenco bordeaux », « flamenco bordeaux courses », « flamenco bordeaux shows » and various requests for partnerships from schools, festivals or venues in the region. The site has become the reference for information about flamenco in the Nouvelle-Aquitaine.
100%Search Engine Optimization